Son of a Botanist Productions is the independent production company of Marc Sternberg — MFA (Chapman University), Fulbright Specialist, Oxford-trained change strategist, and Managing Partner at Tugboat Holdings. Every project documents communities historically shut out of dominant cultural narratives, and how they use excellence and market forces to reclaim their place on screen.
I am not a filmmaker who occasionally addresses social justice. I am a strategist who uses documentary storytelling to drive measurable institutional transformation. I identify communities systematically excluded from dominant cultural narratives, document how they use excellence and market forces to reclaim their place in history, and build replicable playbooks for institutional change.
Three years ago, I came back to film — this time with the resources, discipline, and perspective that only a twenty-year detour through Fortune 500 consulting can give you. I founded Son of a Botanist Productions LLC in Orange, California, and have been building a slate grounded in one framework: Exclusion → Excellence → Recognition.
My Oxford/HEC Paris MSc in Change Leadership and Saïd Business School Graduate Diploma in Innovation and Strategy (Director's Award) give me formal language for identifying institutional leverage points. My Fortune 500 background — clients include Adobe, Cisco, and ShoreTel — means I speak the language of the institutions these stories are designed to change. As Managing Partner at Tugboat Holdings, I extend this framework into the emerging intersection of entertainment, technology, and name-and-likeness protection.
I have spent a decade documenting the same pattern across civil rights, gender equity, arts market forces, environmental sovereignty, and global pharmaceutical dependency. This is not a portfolio of diverse topics. It is one sustained argument made across multiple disciplines. My slate isn't a collection of projects. It's a point of view.
Two in active development. Two completed. All four appear in full detail in the slate below.
A production company built on one sustained argument across every format. Click any project to inquire.
The Tyrion Effect
Da Vinci Code Experiential
Poteet Victory is Cherokee-Choctaw, born in Idabel, Oklahoma — raised ninety miles from the end of the Trail of Tears. He rode bulls bareback at thirteen. He built a T-shirt empire in Dallas that counted Frito-Lay, CBS Records, Waylon Jennings, and Willie Nelson among its clients. He sold it, moved to New York, and the first person he met was Andy Warhol — whom he ended up teaching the finer points of silk screening.
He arrived in Santa Fe with nothing, hung his paintings on a restaurant wall as a bartender, and watched them sell. He invented the palette knife as his singular voice. He was commissioned to paint a Trail of Tears mural by the University of Oklahoma — and the University stopped it when the truth became too visible.
He is now the most in-demand Indigenous fine artist alive, a Hall of Fame inductee, and a Smithsonian collection artist.
Blood Court opens with an act of brutal violence: John Doe, 31, a voiceless Native American man, watches his ten-year-old sister Mia murdered in a dungeon. He is dumped on a roadside, framed, and jailed as a suspect in a string of child disappearances targeting kids of color.
Simultaneously, Kracell Sneer — a perceptive, prickly 17-year-old — investigates her boyfriend's disappearance, which leads her and her half-brother Tee into the Sneer Tennis Club and then into the dungeon beneath it. The revelation is devastating: their father and mother are co-leaders of an eleven-generation Salazar bloodline cult devoted to the Aztec sun god Huitzilopochtli. The cult recruits children of color as sacrifices — never white victims, whose blood it considers worthless. The film holds up a mirror to systems that operate the same way without the supernatural scaffolding.
The missing children are all children of color — Black, Hispanic, Native American — and the film never lets the audience look away from that. The script opens with a protest sign: PROTECT OUR BABIES. The horror is earned because the loss is real.
JUK is a queer coming-of-age short film set in 1950s Georgia. Skip (Suzetta), 17, sneaks out of her strict home to attend a juke joint for the first time — the first night she chooses herself.
The juke joint was one of the first free cultural spaces created by African American freedmen — a place where the sacred and the secular met, where music, dancing, and love existed outside the rules of the dominant culture. The film blends rich period atmosphere with a deeply contemporary emotional truth: the cost of hiding who you are, and the grace found when you stop.
Written and directed by Tierra "TT" Frost — Black queer writer-director, GLAAD 2025 Black Queer Creative Cohort member, and former JuVee Productions intern (Viola Davis & Julius Tennon). Produced by Son of a Botanist Productions LLC in association with C8LDEARTH ENT.
Cowgirls: Women of Western Art is a feature documentary celebrating the remarkable female Western artists who are creating powerful, authentic work while transforming how we see the American West. Rather than focusing on historical exclusion, the film showcases the incredible talent, commercial success, and cultural impact of contemporary artists who are redefining a canon.
Principal photography is complete with over 50 interviews featuring extraordinary female Western artists, museum curators, gallery owners, and art historians across the American West — from Texas ranches to Colorado studios to Santa Fe galleries.
We're documenting artists like Gladys Roldan-de-Moras, Terri Kelly Moyers, Veryl Goodnight, and Felice House, whose diverse perspectives — from Latino and Native American backgrounds — are enriching the Western art tradition and bringing it into the twenty-first century. Western art has historically been dominated by male perspectives. These women are creating a more complete, authentic narrative of the American West.
I Can See the Light
The WL Story
Monolith Awards
200+ Productions200+ commercials and brand content pieces for Fortune 500 clients across 20+ years. Four photo studios and two video studios directed.
Exploring AI-assisted filmmaking and visual storytelling.
A team built on authentic relationships, deep expertise, and shared commitment to stories that matter.
Whether you're a potential investor, co-producer, distributor, network, writer, or festival programmer — Son of a Botanist Productions is actively seeking partners across the full slate. Every inquiry gets a personal response from Marc.